Content Refreshing: Update Old Articles Without Losing What Works

A practical content-refresh workflow for updating facts, improving structure, preserving useful sections and avoiding unnecessary URL churn.

A content refresh is not the same as spinning an old article. The first task is to identify what became inaccurate, incomplete or less useful.

Refresh order

1. Recheck facts and dates.
2. Review current search intent.
3. Preserve still-useful sections.
4. Add missing evidence or examples.
5. Rewrite only where clarity or fit improves.
6. Keep the same URL when the intent remains the same.

Rewriting software can accelerate draft changes, but research should come first.